Women’s Clothing · Performance Marketing Strategy
Deepa’s Collections
A three-month media-buying plan across Meta and Google, structured around awareness, consideration and conversion for a women’s clothing brand.
Overview
Build brand awareness, engage potential customers and drive online and offline sales through a staged three-month campaign plan.
The challenge
The strategy needed to move cold, warm and high-intent audiences through the funnel while coordinating search, social, video, display and remarketing activity.
Our approach
- 01
Planned Meta awareness, traffic, engagement, sales and catalogue campaigns by funnel stage
- 02
Mapped Google Search, YouTube and Display activity with remarketing
- 03
Defined audiences across Bengaluru, Mysore, Chennai, Hyderabad, Kochi and Coimbatore
- 04
Set testing, optimisation and KPI frameworks for each month
Services delivered
- Performance Marketing
- Google Ads
- Meta Ads
- Remarketing
Tools & platforms
- Google Search
- Google Display
- YouTube
Documented scope
- Planning horizon
- 3 months
- Planned media budget
- ₹3,00,000
- Primary platforms
- Meta + Google
